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James Curtis

Founder/CEO

After working several years in the IT industry, James saw a chance and took it. Why not apply what you do every day to something that you are truly passionate about? James lives and breathes all things automotive. He has owned numerous cars from the infamous camouflaged MKIV R32, to a super clean bagged B8 S4 on Work Meisters. He currently drives an E46 M3 on three-piece Rotiform LVSs and basically aspires to be a hoarder of pristine-quality fun cars.

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Melissa Curtis

Director of Operations, Media, and Public Relations

Melissa helped in founding Wheel Lab with her husband, James, while building a Stage II MK5 Jetta TDI. She has brought her media/marketing experience to the table after running her own business as a freelance photographer and has been published numerous times in Performance VW Magazine. Melissa was the Director of Operations at Perfect Stance prior to this. She currently drives an APR Stage II MK7 Golf R with 3-piece Rotiform LHRs on Air Lift 3H suspension.

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Joe Hoye

Digital Content Manager

Joe started off at Wheel Lab in 2015 when he volunteered to help us out with Instagram. This snowballed to the point where he became the Digital Content Manager in 2017. Joe drives a 2012 Passat with two piece SevenK Zeus wheels, a shaved trunk and hood, a one-off badge-less grille, frame notch, and a wrapped roof. The car is bagged on Air Lift V2 with Slam Series and Performance series bags.

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Dario Serino

Photographer

Dario came on board in 2017. He is the owner of the Yoga Pants and Stance blog and collaborated with Melissa back during their Perfect Stance days. He drives a 2017 Techno Violet BMW S1000rr with a full Akraprovic exhaust, Rapid Bike ECU, ASV levers, TRM gas cap, R&G frame sliders, DMP integrated tail light, and flush mount blinkers.

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JJ Woods

Photographer